User persona or buyer persona?

ペルソナ作成ツール

HubSpotのバイヤーペルソナ作成ツール

A Buyer Persona Template for Every Campaign

HubSpot’s persona generator empowers you to make a difference in how you design campaigns. Supercharge your segments based on the marketing data you already know. Create a buyer persona template that emphasizes what makes your target market unique. Think that’s it? HubSpot takes it a step further. You get both the power and control of a professionally designed layout to map each persona. And did we mention, our tool is completely free? Create as many online personas as your campaign needs!

Frequently Asked Questions

While the buyer persona is a semi-fictional representation of your ideal customer, the user persona is a representation of the user of your products. A buyer persona can be a user, but that is not always the case. In both personas, the profile is created based on market research and real data from your existing customers. They can be designed in many ways. Usually, they come in the form of a templated, 1-2 page document highlighting the various key details of the avatar’s motivations, goals, needs, wants, and concerns.